Vintage Halloween Collectibles Research (1900-1979)

Sane Halloween Observer A 1955 sales vendor catalog by Brach's with awesome mid-century graphic design, illustration, and layout techniques. Don't forget ( spoken   in your best informational 50s voiceover ) that "HALLOWEEN is one of the year's THREE BIGGEST CANDY OCCASIONS"... "It has a long selling season from Labor Day to October 31"... and... "Because Halloween candies are exciting, colorful candies, they offer exceptional opportunities for colorful EXCITING CANDY DISPLAYS." And after looking at this awesome catalog, I certainly believe every word of it! Oh for a Halloween time machine!  (Click image below to view a larger version - or view on Pinterest ).  (Click image to view larger).

Sane Halloween Observer Note: (2-1-2024)  various dates are  lined-through here  (since the old 2015 entry)  to reflect  primary sources  rather than secondary are now referenced. In the  THR archive library , various sets are depicted in candy ads (1946-1954) in Sears catalogs. And while this may not definitively narrow years of availability, it does indicate that variations in regional distribution may have been a stronger factor. More primary sources are needed concerning the cards appearances to consumer. In the meantime  these cards are discussed further in  The Halloween Retrospect: Rosen Moon Pop  for the new book  The Halloween Retrospect, Volume 2  that presents new details from on-hand catalogs. A quick visual survey of known sets of Rosen's Hallowe'en Trix or Treats  lollipop-holder cards (with variations of style shown here dating from the 1930's to the 1950's ). The first seven-card set (at righ...

Sane Halloween Observer THE LIDS OFF! Awesome play on words and mid-century graphics on this vintage (date unknown) Halloween candy box for Snickers candy bars for Tricks... Treats. 24 Mars bars - Snickers, 3 Musketeers, Milky Way.