Vintage Halloween Collectibles Research (1900-1979)

Hallmark Vintage Halloween Collectibles Part 2: 1960's As in previous entry Hallmark Halloween Part 1: 1950’s , The Halloween Retrospect vintage collectibles guidebook series is researching dates for autumn Hallmark centerpieces (around and a tad later than mid-century) to inform a book article on a relative subject. The book's article is in development stage for collectors’ guide The Halloween Retrospect, Volume 3, and this entry (including that which falls before and after) will be a bit of a sneak-peek into the next volume ( to be available from THR’s bookstore ). So, here we go, to discover better dates for Hallmark ephemera (assembly, honeycomb, and pop-up) circa 1950-1980. And as with “Decrypting Dennison: Serial Number Guide Featuring Autumn Publications” (THR, V2) , much is revealed by taking a broader view at Hallmark’s products across the decade of the 1960's. Shown here is a detail from a large table-top pop-up  Haunted House centerpiece by Ambassador (Hallmark).

Hallmark Vintage Halloween Collectibles Part 1: 1950's Volume 3 of guidebook research series  The Halloween Retrospect  ( available on THR's Bookstore via Etsy ) is underway from the library desk of the archive - this time with a focus on vintage Hallmark Halloween collectibles. As a preview of book content (which will be on related subjects though notably different in content) this entry, and those upcoming, will attempt to develop a better timeline for Hallmark vintage holiday products starting 1950 to the cutoff date of 1980. This will be specific to party-centric ephemera including assembly, honeycomb, and centerpiece items. Readers will likely notice, as with “Decrypting Dennison: Serial Number Guide Featuring Autumn Publications” (THR, V2) , that it lends to better results when one looks beyond our Halloween obsession.  Shown here is the store box for shop owners that contained  a unit (or 12 sets) of the Haunted House party items.

Vintage Halloween Collectibles Guidebooks: As the image states above,  The Halloween Retrospect is a new guidebook series for vintage Halloween collectibles as a digest series for collectors seeking an archive and library research emphasis on the novelty markets of yesteryear (1900-1979). And so, while recent blog entries have focused on bits of this-and-that related to articles inside the editions of The Halloween Retrospect ( available on THR's Bookstore via Etsy ), this particular entry reviews the books' contents as well as page samples and poster inserts.  Guidebooks for the vintage Halloween collector with a focus on vintage research through vintage sources. As noted elsewhere, it is my wish as jack o'lantern of all trades , that is, as the author, editor, collector, archivist, librarian, artist, designer, publisher, and seller for this book series, that you too are seeking more details about old Halloween than previously available these last twenty or so years. In

Retro Fab Halloween: Wonder what great references exist for the vintage collectibles of Dennison's vintage ephemera? I often find it's best to look back at some of the original material of the era, and collectors are lucky that Dennison produced a ton of promotional material we can use today as primary sources.  Yes, in it's day, Dennison publishes a long string of annual Halloween-devoted books to help sell their products - from the  Bogie Book  of the 1910-1920's, to the later 1920's Halloween-themed editions of  Parties and Party Magazine , to the somewhat strained hurrahs in the 1930's with seasonal titles like The Halloween Book  (see Dennison Halloween Number) . And the company kept active well into the mid-century and beyond. However, for collectible guidebook  The Halloween Retrospect, Volume 2  a cut-off date was necessary to fit contents of an 11"x17" fold-out poster: "Dennison's Halloween 1909-1935 Autumn Publications & Serial

Decoding Vintage Serial Numbers: Vintage Halloween products are full of unsolved mysteries, even for those of us who examine all the data in this era's survey books as made available to collectors. This is one reason The Halloween Retrospect publications take a different approach, rather than repeating second-hand sources but instead dig into marks and clues heretofore unexplained, finding answers through research methods. One of the ongoing mysteries THR feels needed solving, is appearances of the cryptic serial number that visibly codes Dennison publications for many decades (see third image below). And just look at all these publications for Halloween alone (directly above and below) with Bogie Book , Parties and Party Magazine for autumn, and all those additional prices lists and pamphlets! Shouldn't we know more about  what makes them rare, rather than coincidental sightings (whether in antique shops, flea markets and yard sales, used bookstores, etc.)? Collage of Denni