Vintage Halloween Collectibles Research (1900-1979)

Halloween Eye-Candy A goal for The Halloween Retrospect's antique/vintage Halloween collectibles art survey  Halloween Artifacts V1:Lighting is a focus on imagery (maintaining a heavy-lean on data from primary sources). The result is a full-color 8-1/2" x 11" book that displays 100+ pages of large-format photos of lanterns, shades and glow-in-dark diecut decor. The end result presents to collectors unusual views and/or previously unseen objects (with enough room in the layout to include vendor timelines and catalog samples). Below is a page sample that hopefully gives readers an idea of book contents cover to cover (and see  THR's bookstore on Etsy  to read reviews like the flattering one included below). Cover and page samples of  Halloween Artifacts, V1: Lighting    Book review of  Halloween Artifacts, V1: Lighting    Given that THR has now published a handful of reference guides, what is this particular reference all about?  Hallowee...

Hallmark Vintage Halloween Collectibles Part 1: 1950's Volume 3 of guidebook research series  The Halloween Retrospect  ( available on THR's Bookstore via Etsy ) is underway from the library desk of the archive - this time with a focus on vintage Hallmark Halloween collectibles. As a preview of book content (which will be on related subjects though notably different in content) this entry, and those upcoming, will attempt to develop a better timeline for Hallmark vintage holiday products starting 1950 to the cutoff date of 1980. This will be specific to party-centric ephemera including assembly, honeycomb, and centerpiece items. Readers will likely notice, as with “Decrypting Dennison: Serial Number Guide Featuring Autumn Publications” (THR, V2) , that it lends to better results when one looks beyond our Halloween obsession.  Shown here is the store box for shop owners that contained  a unit (or 12 sets) of the Haunted House party items.

Sane Halloween Observer Some items, like German diecuts and tin toys, repeatedly cycle through the market, perhaps indicating that if it's in a book or often listed on ebay that its not really a rare item at all --- or maybe those items just get attention simply because they've been loudly identified? While this noise continues with a known set of collectibles, occasionally some items are a genuine surprise. The item shown in this post, and not even in that good of condition, stunned quite a few people, even old-school enthusiasts. Why are we still lacking in information about some items, even the not so rare? Here's a digital rendering of how this diecut might have appeared as whole, noting that the bottom right corner (paw and tombstone area) is obvious artistic license based on the Gibson style. Digital version (above) and photo (below) as shared on facebook  Vintage Halloween .  Digital re-creation based on image below. Image as seen on  facebook...

Sane Halloween Observer Wonderful graphics from yet another mid-century candy box container (see also Witch's Chest ) of haunted houses with peek-a-boo windows. Especially fond of all the attic windows! This item is labeled on the bottom as: Manufactured and Packed by Breaker's Confections Inc., Chicago, Illinois. 

Sane Halloween Observer A 1955 sales vendor catalog by Brach's with awesome mid-century graphic design, illustration, and layout techniques. Don't forget ( spoken   in your best informational 50s voiceover ) that "HALLOWEEN is one of the year's THREE BIGGEST CANDY OCCASIONS"... "It has a long selling season from Labor Day to October 31"... and... "Because Halloween candies are exciting, colorful candies, they offer exceptional opportunities for colorful EXCITING CANDY DISPLAYS." And after looking at this awesome catalog, I certainly believe every word of it! Oh for a Halloween time machine!  (Click image below to view a larger version - or view on Pinterest ).  (Click image to view larger).

Sane Halloween Observer THE LIDS OFF! Awesome play on words and mid-century graphics on this vintage (date unknown) Halloween candy box for Snickers candy bars for Tricks... Treats. 24 Mars bars - Snickers, 3 Musketeers, Milky Way.

Sane Halloween Observer digital mock-up created from photo of fence/pumpkin pieces Here's a vintage decoration set that gets generally pooh-poohed by some time-wearied collectors, however those with less discriminating eyes will have an instant fondness for the design and the roughly executed graphics seen on boxes or the instructions (shown below). The label depicts a picket fence posted with a weathered sign in turn illustrating the kit's arrangement featuring one large pumpkin peeking out from black-rimmed eyes. These were Dennison centerpiece kits that included a box of orange crepe-grass, classic cat/fence silhouettes of at least 2 different lengths, pumpkins to prop between fence slats, and a large air-fillable paper pumpkin. ( The expanding pumpkin was somewhat like these paper balloons from Japan). actual product label Although I attempted to find something more about the long history of the Dennison company, these recent articles of the company...