Hallmark Halloween Part 2: 1960's
Hallmark
Vintage Halloween Collectibles
Part 2: 1960's
As in previous entry Hallmark Halloween Part 1: 1950’s, The Halloween Retrospect vintage collectibles guidebook series is researching dates for autumn Hallmark centerpieces (around and a tad later than mid-century) to inform a book article on a relative subject. The book's article is in development stage for collectors’ guide The Halloween Retrospect, Volume 3, and this entry (including that which falls before and after) will be a bit of a sneak-peek into the next volume (to be available from THR’s bookstore). So, here we go, to discover better dates for Hallmark ephemera (assembly, honeycomb, and pop-up) circa 1950-1980. And as with “Decrypting Dennison: Serial Number Guide Featuring Autumn Publications” (THR, V2), much is revealed by taking a broader view at Hallmark’s products across the decade of the 1960's.
Shown here is a detail from a large table-top pop-up
Haunted House centerpiece by Ambassador (Hallmark).
Haunted House centerpiece by Ambassador (Hallmark).
Vintage Hallmark Halloween
Party Decorations: 1960's
As noted with other research by THR, the archive will look toward primary sources which in the case of vintage Hallmark includes: The Hallmark Archives, and numerous news items (such as advertisements), as well as a full range of online sales. This makes it relative to note that THR is offering a viewpoint from these many perspectives - not a single opinion of market availability. Therefore, while Hallmark may state a date, or an advertisement might state a date, it is wise for us, if very much interested in a particular piece, to search through vintage sources that could expand the view.
Below are some of the Halloween items discussed (as well as some bonus items not seen at THR) in the full blog entry over at The Halloween Retrospect: Hallmark - see Hallmark Halloween: 1960's.
Centerpiece is transitional from 1950's to 1960's.
reveals a transition in layout design from 50's to 60's.
Above, The Hallmark Halloween Decoration - a very
mid-century modern black cat is set near a plate of donuts.
Above, The Hallmark Halloween Decoration, or large owl
is a honeycomb centerpiece with related items for sale.
Above, The Hallmark Home Decoration of
"Skull and Ghoul" were 2 for $1.00.
is shown here as an exemplary item from the 1960's.
was part of a matching set of autumn entertainment ephemera.
The Halloween Retrospect Series
While waiting for the next volume - be sure to see those that came before (listed below). The books offer bunches of more info than that which is found on the blog. Get the books for more data, sources, posters, and other inserts...
Article samples from guidebook Volume 2, THR.
Volume 2 of The Halloween Retrospect:
$25.00 + tax/shipping. (Etsy THR Bookstore)
The Halloween Retrospect, Volume 2 continues the tradition of researching America’s past Halloween marketplace. The guidebook’s feature article examines Dennison publications with significant finds from Framingham History Center. As well, V2 offers information on B. Shackman & Co, E. Rosen Co., and certain German imports (see cover art).
Article samples from guidebook Volume 1, THR.
Volume 1 of The Halloween Retrospect:
$25.00 + tax/shipping. (Etsy THR Bookstore)
The Halloween Retrospect, Volume 1 is the first in a series of new guide books (in digest form) to offer critical perspective of the traditional narrative surrounding vintage Halloween markets, and by result offering important information to collectors in the field.