Vintage Halloween Collectibles Research (1900-1979)

Vintage Halloween Collectible Guide: THR's New Visual Survey of Lanterns The Halloween Retrospect  ( see THR's bookstore on etsy here ) is pleased to announce that as of the end of September 2024 nearly 200 books by THR have sold since the first research digests arrived for sale in June 2023. Perhaps that is relatively a small number, but the archive librarian feels this ain't too shabby give the niche subject matter, and that THR (publications) is a small do-it-yourself enterprise available only via the etsy bookstore .  And, at that, most of those books were wordy research digests based on data from THR's archive library (!!!) but now, just over a year later, THR begins a splashy new series of visual survey books that are more like art-books in their presentation of vintage Halloween collectibles. That said, the content remains focused on using that archive library of catalogs, newspapers, etc., to show the market availability of the items' as seen from the vinta...

The Halloween Retrospect, Volume 3: An expected release of June 2024 is slated for Volume 3, The Halloween Retrospect reference series ( link here to THR blog ) and it sits in waiting with new content in an edition mostly about haunted houses, mostly! It is hoped that vintage Halloween collectors will appreciate a deeper review at ephemera collectible (of the haunted house) by such companies as Beistle, Dennison, Hallmark (featured in book with poster), Gibson (on the cover), Norcross, Whitney, and more. Book availability will be announced on the  THR website  in the near future.  This third time around, the library’s archivist at THR has opportunity to create a double-feature article on the transformation of haunted house imagery in early 20th-century times - and such a survey is not complete without considering the amazing mid-century paper engineering (in Part 2) from the past creative team of Hallmark Cards, Inc. for which help from Hallmark Archive  is include...

Hallmark Vintage Halloween Collectibles Part 2: 1960's As in previous entry Hallmark Halloween Part 1: 1950’s , The Halloween Retrospect vintage collectibles guidebook series is researching dates for autumn Hallmark centerpieces (around and a tad later than mid-century) to inform a book article on a relative subject. The book's article is in development stage for collectors’ guide The Halloween Retrospect, Volume 3, and this entry (including that which falls before and after) will be a bit of a sneak-peek into the next volume ( to be available from THR’s bookstore ). So, here we go, to discover better dates for Hallmark ephemera (assembly, honeycomb, and pop-up) circa 1950-1980. And as with “Decrypting Dennison: Serial Number Guide Featuring Autumn Publications” (THR, V2) , much is revealed by taking a broader view at Hallmark’s products across the decade of the 1960's. Shown here is a detail from a large table-top pop-up  Haunted House centerpiece by Ambassador (Hallmark).

Hallmark Vintage Halloween Collectibles Part 1: 1950's Volume 3 of guidebook research series  The Halloween Retrospect  ( available on THR's Bookstore via Etsy ) is underway from the library desk of the archive - this time with a focus on vintage Hallmark Halloween collectibles. As a preview of book content (which will be on related subjects though notably different in content) this entry, and those upcoming, will attempt to develop a better timeline for Hallmark vintage holiday products starting 1950 to the cutoff date of 1980. This will be specific to party-centric ephemera including assembly, honeycomb, and centerpiece items. Readers will likely notice, as with “Decrypting Dennison: Serial Number Guide Featuring Autumn Publications” (THR, V2) , that it lends to better results when one looks beyond our Halloween obsession.  Shown here is the store box for shop owners that contained  a unit (or 12 sets) of the Haunted House party items.

Sane Halloween Observer Yet another awesome mid-century merchandise package for what must have been the popular "haunted house carry-case" genre..., this time from Brach's Fine Candie s circa 1955. You can see the handi-pak described in the 1955 Halloween Candies brochure : No. 5101 - Trick or Treat Handi-Pak Haunted house design on satchel-shaped pak contains minimum of 70 assorted cello packets of Candy Corn, Halloween Jelly Beans, Orange and Black Imperials, and Assorted Creme Cones. Empty satchel serves as a container for Trick or Treat loot. Net weight per pack 22 1/2 ounces. 16 Handi-Paks to case.  For more haunted house candy-boxes see  Witch's Chest  and  Candy Loot .   

Sane Halloween Observer Wonderful graphics from yet another mid-century candy box container (see also Witch's Chest ) of haunted houses with peek-a-boo windows. Especially fond of all the attic windows! This item is labeled on the bottom as: Manufactured and Packed by Breaker's Confections Inc., Chicago, Illinois. 

Sane Halloween Observer Note: (2-1-2024)  various dates are  lined-through here  (since the old 2015 entry)  to reflect  primary sources  rather than secondary are now referenced. In the  THR archive library , various sets are depicted in candy ads (1946-1954) in Sears catalogs. And while this may not definitively narrow years of availability, it does indicate that variations in regional distribution may have been a stronger factor. More primary sources are needed concerning the cards appearances to consumer. In the meantime  these cards are discussed further in  The Halloween Retrospect: Rosen Moon Pop  for the new book  The Halloween Retrospect, Volume 2  that presents new details from on-hand catalogs. A quick visual survey of known sets of Rosen's Hallowe'en Trix or Treats  lollipop-holder cards (with variations of style shown here dating from the 1930's to the 1950's ). The first seven-card set (at righ...